Tuesday, January 12, 2010

Stretching

Communication is NOT what you do. Communication is what the other person understood.

You want to stretch yourself to connect with the other person.

If Software groups would stretch themselves to connect with Marketing groups, then better requirements can get squeezed out. And vice versa, Marketing can stretch to Software to ensure that product is understood as communicated.

During stretching interesting things can happen at different places at different times.